Social Media

I create content that captures attention and drives engagement. My approach combines creativity with strategy, focusing on timing, audience, and platform trends to maximize reach and interaction.

Below are accounts I've managed, social media graphics I've designed, and product photos. More examples can be found at my Gondola here.

Chippewa Steel

I served as the Director of Digital Media and Marketing for the Chippewa Steel during the 2025-2026 season. I helped establish a new digital presence across Instagram, Facebook, Twitter/X, Tik Tok, and the team website. The team went 11-43-3-2 that season, which created an extra challenge of keeping fans engaged during a disappointing season.

Feed

Posts

Established a new team identity with consistent game day and score update templates.

Example of a final score graphic that would be posted at the end of games to Instagram, Facebook, and X/Twitter.

Example of a trade graphic showing player being traded and what each team receives.

100th game post celebrating players 100th game in the NAHL.

Half way through the season I started new Weekend Preview graphics always posted on Mondays to be clear to fans when and where games were for the week. Background incorporated opponent mascot. Created with AI (Adobe Firefly).

Example of a score update that would be posted between periods for the first and second to Instagram and Facebook.

Graphic designed for end of season thanking fans, billet families and staff for their support despite a tough season.

Created Almost Game Day graphics with my photos from previous games to build hype for the last game of the season.

Created Valentines graphics with puns of the player's names, nicknames, or positions they play. Fans and players reshared the graphics which resulted in the post being one of the highest viewed of the season with 18k views.

Steel Offseason Content

Futures and NAHL Entry Draft

During the 2026 NAHL Draft, rumors were circulating that the Chippewa Steel were relocating to Pueblo, Colorado. Anticipating a possible announcement, I adapted pre-designed draft graphics from a Chippewa Falls specific theme to a more neutral design while maintaining the team's branding. Despite increased fan speculation and comments on social media, I remained professional and continued posting as usual until the official announcement was made two days later.

The draft posts each generated over 25,000 views and 150+ likes, with the first overall pick post reaching more than 40,000 views and 500+ likes. This experience highlighted the importance of brand consistency, professionalism, and strategic communication during periods of uncertainty.

My original design with a map of downtown Chippewa Falls in the background

The generic design that was posted to team socials for the drafts

Schedule Release

I created schedule release graphics for the Steel's 26-27 season prior to the team relocation announcement. The 25-26 season schedule was used as an example. Background is a map of downtown Chippewa Falls, in coordination with the original draft graphics.

Home and Away game graphics are color coordinated with the color of jerseys the players wear.

Minot Minotauros

Graphics for Article Promotion

I created graphics to be posted to the Minot Minotauros socials to promote my articles that were posted to the team website. Photos used are from the players and quotes are from the article. Canva and Adobe Photoshop used.

Mock Social Media Graphics

I created graphics in my free time using Minot Minotauros photos and creative assets. Canva and Photoshop were used.

Minot Minotauros Valentines Graphics

ISU Sports Business Club

I served as Social Media and Marketing Chair in SBC from 2023 - 2024. Below are graphics, stories, and the feed I created while running the club's Instagram page.