Melissa Dwyer
Video
I create fast-paced, engaging videos that highlight key moments, build excitement, and connect with audiences across platforms like TikTok and Instagram Reels.
More examples of my work can be found on Gondola.
Chippewa Steel Tik Tok/Reels
The Steel started a new Tik Tok this season which presented the challenging task of growing a business account from 0 followers. By June 2026, the account had 530 followers and averaged roughly 100 likes/1,000-3,000 views per video. Tik Toks were also reposted to Insta/FB Reels.
Led a mini media day before practice to bulk film Tik Tok content. The Tortilla Challenge produced 4 videos including this one which received a lot of positive feedback from fans and staff.
Used the Silver Springs trend to generate excitement and get the word out about our last game of the season. Reel reached 9k views resulting in many first timers at our last game of the season.
My most successful video was my last post for the Steel. The team announced they were relocating to Pueblo, CO in June 2026 for the 2026-2027 season. With rumors swirling for weeks prior, all eyes were on our social media pages. The goal of the video was to inform fans on Tik Tok of the team moving and to wrap up the end of an era in Chippewa Falls, WI while staying on trend.
The video has 24k views, 1.4k likes, 50 comments, 60 favorites, 223 shares, and the account gained 60 new followers. This video had the most interaction by far with a very active comment section that helped to push the video to more viewers.
More examples of my work with the Steel can be found on the team Tik Tok.
Social Media Promo Videos
Mock ads for airline company, United. Video footage courtesy of Canva Pro. Adobe Premiere Pro used to edit all videos.
Las Vegas, NV Promo
Minnesota Promo
Gifs
Gif of Starbucks Gift Cards
Photos shot on Sony A IV. Adobe Premiere Pro used to stitch photos together.